adverts

i've long been not only influenced but attracted to advertising as a form of art. sure, adverts are trying to sell you something, often using our base fears and desires to do so, but if you type in say '1970's commercials' [somehow people can't remember that the apostrophe before the s signifies the possessive except for the word 'its' but quite a number of people put apostrophe before the s for everything] you 'll get hit after hit after hit of them. why? nostalgia certainly but also some of those commercials are stand-alone works. the intersections in art, so-called high art and so-called low art, are to me the most vibrant and fertile. but such polarities between high art and low are so much bullshit to me anyway. what is art anyway? that is why i love horror and exploitation movies. these 'lowly' genres blast such binary pulses to pieces. for the most part, not all the time. there is such a thing as shitty art. right? anyway, poet jerome sala, who works in advertising i think, started a new blog espresso bongo and his most recent post is about poetry and advertising. check it out.