everyday is halloween

oh fuck!  it feels like a million years for the scary season to arrive.  when it does it flies past faster than a quantum particle's spooky action at a distance.  the weather is very warm.  but the light has changed to its mellow smudged gold.  i love it.  shit be real!  i love the halloween season.  this year is just as fucked up & weird as 2020.  perhaps even more so.  we are at several inflection points: political, a disrupted climate, economical et al. that the mind reels & flattens against all the problems our civilization face.  

& yet, we must live & do our best to enjoy our living as ethically as we can.  take that sentence as you will.  i am no sage.  i am an ordinary, sentient being who is living in a very turbulent time.  however, as bill & ted once so memorably said, party on!

a couple of weeks ago my brother from another mother jonathan hayes asked me what breakfast cereals do goths eat.  the monster cereals, i answered.  jonathan was skeptical of my reply.  but i stand fast with my answer.  i'll explain why.

first, what the hell are the monster cereals?  the food giant, general mills corporation, in 1971, introduced two new flavors & brands of cereal to their line, count chocula & franken berry.  the latter is a strawberry flavored cereal & the former is a chocolate flavored breakfast cereal.  take a wild guess what monsters these two respective cereals are.  a bit later, general mills included the ghost cereal, boo berry, to their line of moster cereals.  a little later than that the company added two more characters/flavors to their line, frute brute & fruity yummy mummy.  both of these later two additions were discontinued, except for an occasional limited production.  

why make monster cereals?  for the monster kids, & future goths, of course!  really, i don't know why.  but as a horror loving freak of the 1970s i'd beg my parents to get me boo berry cereal, my favorite of the original three.  also, it was common practice of kids' breakfast cereals to have a prize inside the box.  the prize could be anything from a plastic toy to a 45 record printed on the back of the box.  was that an incentive to buy the cereal?  does bark grow on trees & vocalize dogs?  

but why would goths eat cereals with names & characters like count chocula, franken berry & boo berry?  i say cuz goth kids are monster kids at heart.  sure i've met a few goths back in the day who told me they were vampires.  no, really.  they told me that they were real vampires who preferred night & liked to consume blood.  okay, i said.  i'd go along with their delusion.  & soon we were talking about our shared love of horror & monster movies.  plus the goths i knew in the day who grew up watching saturday morning cartoons.  & general mills' monster cereals had a killer TV ad campaign.  to a budding goth eating a monster cereal would be as natural as their later blood fix.  right?!  

but i lost my cool monster kid card a long time ago.  i don't know what present-day goths are like.  i think they wear more color now. rather than the standard white pancake makeup & black clothing.  but i don't know.  also, monster cereals are produced only during the scary season, not year round.  & i rarely eat this super sugar sweet cereal anymore.  

but i get a kick at seeing the boxes in the stores at this time of year.  & as i said, the 1970s TV commercials are as effective as fuck.  as blake kinda said, would if he were a monster kid, here there be monsters     

boo